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Have you been to Selfridges lately?

Towards the end of last year we were approached by Stewdio “an art practice, a code house and a graphic design studio” to produce a really exciting project. They needed us to print off 30,000 slips of paper, roughly business card size, each one containing a completely unique phrase on it. Our expertise and experience in running variable data projects on our HP Indigo’s enabled the project to run smoothly but the context wasn’t entirely clear to us until we saw the display appear in Selfridges’ window accompanied with the blogs produced by It’s Nice That http://www.itsnicethat.com/articles/its-nice-that-words-words-words-at-selfridges and Stewdio http://stewd.io/w/wordacoaster

It turns out It’s Nice That had been tasked with promoting Selfridges’ “Words, Words, Words” initiative designed to promote slow communication and celebrate the inspirational and creative power of words and literature. How delightful that a printed product was still considered the best way to encapsulate this.

Stewdio created a custom in-browser Javascript which hopped around Wiktionary collecting thousands of adjectives which were then converted into “fortune phrases” with help from the Adobe Illustrator plug in http://scriptographer.org/each one with a unique font.

A large wooden “Word-A-coaster” built by Atom http://atomltd.com/ dispenses a plastic ball containing your unique fortune for 2012.

This is such a fantastic display of creativity and one that we’re so pleased to have played our part in. Now lets all get down to Selfridges to have a look!

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Out with the old, in with the new.

Every January marks the time of year for New Year’s resolutions and for many of us the start of a new Kitten / Puppy / David Beckham / Girls aloud calendar.

However 25000 lucky Invesco clients will be replacing the run of the mill calendar with a beautifully printed and embossed calendar produced at Pureprint.

The description of the project from the client really explains everything we worked to achieve.

“With the Invesco Perpetual 2012 calendar, the idea was to create an
attractive offering that our clients would primarily find useful and
attractive to have on their desks, but one which also clearly reflected
something about Invesco Perpetual as an investment company. We looked to
achieve this through the use of quality materials and a real eye for
detail in its design and construction. A simple and elegant use of
typography and print provided space for our company’s visual icon (the
Himalayan mountain, Ama Dablam) to be beautifully embossed and remain the
hero.”

 

The calendar is 165mm x 120mm. The calendar pages are produced on Naturalis absolute white matt 250gsm from GF Smith. Each month has been printed in black and pantone 8400 and then each month is embossed with a different mountain design.

The images below show the extremely detailed embossing plates used for the project.

The tent card was produced using 350gsm colorplan from GF Smith, this material was selected due to its strength and rigidity, therefore it can be creased and folded to work as a stand for the other pages.

 

Once the tent card has been creased, the calendar pages are collated into order, then the pages are wiro bound with the tent card using silver wire. The calendar is then complete.

 

The project was handled by Lloyd Bromhead and Jonathan Darchez @ Pureprint.

For more information on any aspect of this project please call Pureprint on 01825 768811 or email lloydb@pureprint.com

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Three HP Indigo 7500′s ready for action…very exciting!

Whilst most of the World was still drowning in tinsel, wrapping paper, Christmas lights and mince pies, we were taking delivery of our third HP Indigo 7500 (unfortunately Santa didn’t pop it under the tree for us!) to compliment the two we already have installed. This press is now up and running and once again we have got it fully loaded with the Heavy Substrate kit (meaning we can print up to 450mic board) as well as the white ink kit to enable us to continue producing unique and high impact materials.Pureprint's 3 HPIndigo 7500'sPureprints 3 x HP Indigo 7500'sPureprint HP Indigo 7500Digital Generation

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See how unique content can be delivered through variable data printing and Indigo digital press. This is a fantastic project we were involved in for GF Smith, with Field and Sea Design. Video is compliments of Field.

10,000 Digital Paintings from FIELD on Vimeo.

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Great project we were recently involved in for Berg using “invisible” ink, have a look at the video

SVK at the printers from BERG on Vimeo.

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How much can change in 5 years ?

We were recently involved in the production of a fascinating book for leading international property consultancy Knight Frank entitled “London 2016”.

Our client, YCN, beautifully put the piece together which intelligently considered what London’s commercial property market would look like in 5 years’ time by highlighting how much had changed in the preceding 5 years as follows:

“In 2006, no one owned an iphone, Lehman Brothers’ market capitalisation was $40 Billion and Bear Stearns’ was $20 Billion, Iceland had a triple A credit rating, Twitter signed up it’s 50th tweeter in July – think how different the world will be in five years time…”

It got us considering how much had changed here at Pureprint in that same time frame. For starters 5 years ago we didn’t have a single digital printing press, we now have 2 x Indigo 7500’s and projects with exceptionally high quality requirements and challenging designs such as this book are being printed on them.

The Knight Frank book is 185x245mm, portrait. It is printed on SHIRO Echo, White (50% FSC and 50% recycled) which is supplied by Fenner paper and has a “natural” off white shade and works well with the illustration and text. The book is made using two text weights 160gsm for the three throwout pages

and 100gsm for the main text made up of 45 “French Folded” sections.

The casebound book is covered in dark grey bookcloth and is hot foil blocked in silver.

 

We printed the job digitally and it’s a great testament to how fantastic this technology is now. Particularly on uncoated stocks we feel the results are arguably better than what would have been achieved through the litho process. Every one of the 300 copies was stamped and individually numbered by hand.

The project was handled by Simon Cooper and Keith Marley @ Pureprint.

For more information on any aspect of this project please call Pureprint on 01825 768811 or email simon.cooper@pureprint.com

Art Direction & Design: YCN, Infographics: Chris Clarke, Illustrations: Samuel Green, www.ycnonline.com

Material by fenner, contact Justin@fennerpaper.co.uk or follow his blog http://justinsamazingworldatfennerpaper.blogspot.com/

 

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New Speedmaster XL 105 installation

To ensure that we maintain our strong focus on securing the latest technology which enables us to pass on cost benefits to our customers and maintain the highest quality and service levels, we’ve just installed our second six-colour + coater Heidelberg Speedmaster XL 105.

From trailer to sign off in 19 days then straight into the main corporate reporting season it hasn’t missed a beat.

To see and hear these two machines producing 36,000 sheets an hour is pure sheet fed heaven and unmatched in our sector.

And with more investment due in April via two new MBO K800 folders and Magnus plate setter, Pureprint’s policy of investing in the very latest, highest specification equipment keeps us at the very pinnacle of sheet fed litho production.

 

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