Every January marks the time of year for New Year’s resolutions and for many of us the start of a new Kitten / Puppy / David Beckham / Girls aloud calendar.
However 25000 lucky Invesco clients will be replacing the run of the mill calendar with a beautifully printed and embossed calendar produced at Pureprint.
The description of the project from the client really explains everything we worked to achieve.
“With the Invesco Perpetual 2012 calendar, the idea was to create an
attractive offering that our clients would primarily find useful and
attractive to have on their desks, but one which also clearly reflected
something about Invesco Perpetual as an investment company. We looked to
achieve this through the use of quality materials and a real eye for
detail in its design and construction. A simple and elegant use of
typography and print provided space for our company’s visual icon (the
Himalayan mountain, Ama Dablam) to be beautifully embossed and remain the
hero.”
The calendar is 165mm x 120mm. The calendar pages are produced on Naturalis absolute white matt 250gsm from GF Smith. Each month has been printed in black and pantone 8400 and then each month is embossed with a different mountain design.
The images below show the extremely detailed embossing plates used for the project.
The tent card was produced using 350gsm colorplan from GF Smith, this material was selected due to its strength and rigidity, therefore it can be creased and folded to work as a stand for the other pages.
Once the tent card has been creased, the calendar pages are collated into order, then the pages are wiro bound with the tent card using silver wire. The calendar is then complete.
The project was handled by Lloyd Bromhead and Jonathan Darchez @ Pureprint.
For more information on any aspect of this project please call Pureprint on 01825 768811 or email lloydb@pureprint.com