Pure Marketing

Print is an incredibly valuable marketing tool, which has a specific place within the modern marketing mix. The digital revolution has changed the way in which print can be utilised and accessed, now enabling the speed to market necessary in this world of instant information whilst eradicating obsolescence and ensuring messages are targeted to have the greatest impact.

Through engaging with marketers and understanding their goals we can offer solutions that will help to streamline activity, simplifying the deployment of collateral whilst promoting an approach to communication that encourages better results by adopting a full-cross media solution, ensuring greater engagement and cut through.

We feel it's best to demonstrate our capabilities through examples: 

  • UCA - Variable Data Publishing

    • VDP solution utilised existing CRM
    • Personalised and print-on-demand prospectuses
    • Increased UCA enrolment and engagement
    • Higher ROI; Reduced costs
    • Lower carbon footprint

    UCA is one of the UK’s leading providers of specialist art and design education, with over 6500 students enrolled on more than 80 different courses.

    They approached us looking for a solution to producing their postgraduate prospectuses which would reduce the environmental impact, increase engagement with prospects, offer up to date course information, retain high quality print production and reduce costs. Most importantly they were looking to increase enrolment levels and deliver a far greater return on investment.

    Our solution was to create an integrated Variable Data Publishing (VDP), Print on Demand and fulfilment solution which utilised UCA’s existing integrated CRM application. Students are now able to request a prospectus via a simple online web form, where they are asked to indicate the courses they would be interested in studying. From that information, a fully personalised and tailored document is instantly generated and printed on demand in high quality to arrive with the prospect within a matter of days.

    As a result there is now no longer any item obsolescence as prospectuses are printed on demand, in addition there are no storage costs, and as a result of the average pagination of the prospectuses reducing from 168pp down to just 70pp, the postage costs are far less. A further significant benefit is the reduction in the carbon footprint. The new way of producing these prospectuses has fulfilled all of the client's original objectives and is a great success.


  • Toyota - Marketing Collateral Management

    • Innovative online marketing system
    • Coupled with digital indigo printing
    • Frequent dialogue encouraged
    • Increased engagement
    • Up-to-date and bespoke marketing collateral
    • Printed on demand; delivered in days

    Toyota are the world's largest automobile manufacturer, and a part of the process to maintain that position is an innovative solution for marketing their products, which encourages frequent dialogue and increased engagement with their prospects and customers, right throughout the product life cycle.

    An advanced online marketing collateral management systems coupled with high quality digital indigo printing in a process called web-to-print has enabled them to achieve just that. 

    The 186-strong Toyota dealer network now has access to a range of marketing collateral from leaflets, postcards and brochures through to in-store point of sale or direct marketing material and much more. The material available is constantly refreshed to ensure it's in tune with seasonality and other relevant factors. All items are printed on demand and versioned online by the individual dealerships at the point of order. Materials are produced and delivered to market in a matter of days, ensuring messages can be completely current and specific, having far greater impact. The after sales materials enable Toyota to remain engaged with their customers at all times and keep them reminded of essential maintenance and servicing processes.


  • Paxton Access - Cross Media DM

    • Previously targeted 400 resellers
    • Unable to stimulate demand
    • Introduced engaging cross media DM collateral
    • Allowed resellers to distribute at no cost
    • Resulted in 70,000 personalised distributions

    Paxton Access contacted us looking for an innovative way to generate new business and increase revenue for their company which provides access control systems. Their traditional strategy had entailed marketing to their network of 400 resellers, promoting their solutions. The issue was that although they could affect the decision making process of the reseller at the point of purchase, they weren’t actually able to stimulate demand for their products.

    The solution was to create an engaging piece of direct marketing collateral, which was white labelled and then made available for the network of resellers to distribute to their own databases at no cost to them, thus creating a win-win, both for themselves and the reseller.

    The result was that from the initial 400 resellers, more than 70,000 fully personalised 8pp A5 brochures were distributed to prospective end users. This was followed up by a personalised postcard and then an email.

    Our campaign dashboard was able to demonstrate real time results to the client, keeping them tuned in to the progress and the success of the campaign at all times.