Direct Mail

In an age where clicks, likes and follows are being measured and strived after, the tangibility of a nicely printed product is still important to a large number of brands and organisations. Better still, the ability to deliver that printed product through the client’s door is delivering a better response than ever before.

Pureprint’s approach to the direct mail channel is focused around gaining a comprehensive understanding, not only of our clients offering or product but by a detailed insight into their data to ensure that they are continually delivering the right message, at the right time, to the right person.

When this is done well there is no channel that can deliver the same levels of response. Our experts work closely with our clients to ensure that we are making the most of their budget by advising on the best formats and postage options to deliver their message to their audience. Whether it be a standard letter, an innovative pop up mailer or a product catalogue, we are continually striving, testing and advising to ensure the best possible ROI from this resurging channel.

The success of any direct mail campaign strongly relies upon the quality of the data and that’s where our data experts can help increase your response rates by cleansing and suppression, data strategy or supplying of acquisition data.

Our postage specialists will advise and provide you with a variety of appropriate postage options and tariffs based on your specific postage requirements; this could be the most economical method or specific delivery times.  We can provide a range of UK services as well as global postal solutions. We can also advise on VAT mitigation for charity mailings.

Our DMA membership means we have a relationship with the leading direct mail organization leading the way in direct mail best practice and cutting edge developments by being an active member of the print council and our Data Protection Officer on the privacy taskforce.

“We’ve run many direct mail projects with Pureprint and whether these are small or large volume mailings their processes ensure the campaigns are delivered without fuss… plus they show genuine interest in ensuring the campaigns work by providing input from their experience working with many brands and sectors… for me this is their real added-value and why we classify each other as partners.”  CEO, &You London

Let us help you striking effective campaigns that deliver ROI.

Case Studies

WWF

WWF launched the Tiger Protector campaign to drive donations to help protect wild tigers and the purchase of this gift included a personalised children’s book.

Save The Children

Chosen by Save the Children for our expertise in sustainability, our vast experience within the charity sector and delivering a dedicated account manager.

Royal Mail

Royal Mail MarketReach challenged us to help develop a DM piece, which would engage with the UK’s most influential marketers, incorporating video content as well as personalisation.

Sunuva

Sunuva chose us as a partner for our reputation for quality but also our sustainability credentials, which match with their values including enabling them to carbon offset their publication.

Jaeger Mailing

Our account management and direct mail team ensure that the Jaeger marketing team has the support it requires from creative and art working, data and mailing.

Jack Wills

We provide Jack Wills global print and distribution of catalogue, POS and direct mail production via downstream access as well as savings on existing marketing activities.