Pureprint Group announces the acquisition of Smudge; a photography and e-comm production studio

We are pleased to announce the acquisition of Smudge, a photographic and e-commerce studio to add to the group’s service offering.

Smudge provides e-commerce photography services for fashion, lifestyle and FMCG brands. Their reactive format enables them to quickly produce assets from the studio or on location. From mannequin to model and still life to accessories, Smudge have the experience and ability to create high quality assets for brands at speed.

Pureprint Group CEO, Mark Handford, commented: “As our clients’ needs have changed, we continue to align our investments to ensure we always deliver against their requirements. The acquisition of Smudge is another step in our evolving history that ensures we still stay relevant in today’s market.”

We have seen significant growth in the gifting and personalised markets with shopping habits continuing to grow online. A specialist e-commerce photographic offering was a natural step, complementing the group’s existing marketing services. It will enable us to deliver end to end workflows, quicker speeds to market and higher levels of consistency.

“We have a diverse and broad range of clients and growing markets who will benefit from the services that Smudge brings to the group. By contributing to the creation of assets and managing the workflow through our marketing technology platforms, we can execute consistent campaigns across multiple channels.”

For more information on Smudge, please see their website www.smudge.studio/