W2K22 PR Box
Ahead of the launch of the highly anticipated game, WWE 2K22, our team had the task of creating a standout PR box that would be sent out to gaming influencers worldwide.
It was important that the packaging was eye catching and had a luxurious feel, so that it would be shared and promoted on social media to increase the overall reach and appeal of the game.
Initially the team sampled the box and outer packaging around contents supplied by the client, we were then able to travel test, ensuring box strength was suitable for international shipping. Once completed we supplied cutters back to the client to set artwork to. The box was constructed from 150gsm gloss, mounted over 2000 mic board, with product sleeves printed on a 350gsm Gloss. Outer packaging was produced in flute, with layer pads top and bottom and a lifting mechanism for easy removal of the inner.
The box housed custom WWE 2K22 Astro A40 headphones, a limited-edition Rey Mysterio mask neon sign, and a WWE 2K22 branded t-shirt.
We handled the fulfilment and distribution of the boxes worldwide, including personalised and language specific welcome cards. WWE 2K22 branded t-shirts were packed to each influencers size, along with a neon sign that had a country specific adapter.
The boxes and their content have been well received on social media, with reviews from gaming influencers around the world including Jay Shockblast and Enternal Steph HD.