Fabletics takes Regent Street

The activewear retailer Fabletics, co-founded by actress Kate Hudson, opened its first UK store on London’s Regent Street in November 2021. We helped them gear up for launch by producing the instore POS and window displays.

Described by the brand as an “experiential pop-up,” the Fabletics store combines their digital roots with a technology-driven approach to offer a brand-new experience for customers.

The London store marks Fabletics’ 72nd store worldwide and aims to enhance the customer experience by allowing consumers to touch, feel and engage with the brand. The store spans around 2,400 sq ft across its two floors and offers size-inclusive ranges for both men and women.

We worked closely with the teams at Fabletics throughout the entire design and production process to produce the instore POS and window displays including signage and lightboxes. Starting with initial creative concepts, we developed ideas further before bringing them to life in a store environment.

The lightbox frames were manufactured to bespoke sizes to fit the overall finish of the store perfectly. We installed these during the refit and added the custom graphics before the store soft launched.

Pureprint Imprint, our large format printing division, is on a mission to deliver enhanced experiences across retail. Whether it’s a creative store window, hoarding or floor vinyl, we do BIG print right first time. Get in touch with us today and take the first step in bringing your project to life.