European Tour

As the managed service print partner for European Tour we produce all Tour event and Ryder Cup collateral. 

The brief required all ticketing, programmes, overnight score sheets, stationery, event brochures and point of sale to be delivered via a single print partner which could offer a hybrid of production and project management solutions. 

We produce and manage the thermal security personalised ticketing for each European Tour event which includes up to 300,000 tickets mailed out from our secure facilities and managed through our Purity Event Management system. Our Purity in house technology platform also helps link the Pureprint and European Tour workflows to ensure efficient and cost effective management of all projects as well providing in house print, finishing and fulfilment services. 

By working alongside Pureprint, they have seen outstanding benefits from streamlined management through one supplier and high quality print production. Plus, our reliable overnight digital print production and mailing for ticketing and score sheet requirements eliminated the usual production stress. The seamless integration of the Pureprint and European Tour workflows provides an efficient process for the company to manage.

We personalised and mailed out 350,000 tickets with a huge amount of variable information securely and on time.  Read our case study on the Ryder Cup for more about how we managed this intricate ticketing process.

“Pureprint’s account team continues to deliver service above and beyond the norm. They continually go the extra mile to deliver to our challenging and ever changing requirements.” Head of Group Procurement, European Tour