Paper has an environmental impact, including emissions associated with its manufacture. Carbon Balanced Paper provides a way for organisations to address the carbon impact associated with the manufacture of the paper used for their communications.
Through the World Land Trust’s Carbon Balanced Paper programme, the estimated carbon emissions associated with paper manufacture are balanced through conservation projects that protect threatened habitats and the carbon stored within them.
How does it work?
In simple terms:
Choose Carbon Balanced Paper → the paper’s carbon impact is calculated → the associated carbon is balanced through World Land Trust conservation projects.
The programme focuses on protecting important forests and habitats that store carbon while also providing benefits for biodiversity and local communities. https://www.worldlandtrust.org/carbon-balanced
But isn’t reducing emissions better?
Yes.
Carbon balancing should not be viewed as an alternative to reducing emissions.
Our approach is:
Measure → Reduce → Balance what remains
Reducing energy consumption, waste, unnecessary production, transport and material use should always be part of the overall sustainability strategy.
Carbon Balanced Paper is one additional option customers can consider when they want to address the carbon impact associated with the paper used for their printed communications.
What does the customer receive?
The Carbon Balanced Paper programme provides a measurable and traceable way of recording the carbon balanced through the programme. World Land Trust also provides certificates that customers can use as part of their environmental records.
How Pureprint can help
We can advise customers on whether Carbon Balanced Paper is appropriate for a particular project and help them understand the environmental considerations involved in their paper choice.
Useful links/resources:
→ World Land Trust – Carbon Balanced Paper
→ Carbon Balanced Paper programme
→ Ask us about Carbon Balanced Paper for your next project