Following requests from their retail partners for a gift box, the French distillery Audemus Spirits came to the Pureprint team for their cardboard engineering skills to create a presentation masterpiece for their premium gin. In an age where we are increasingly conscious of waste and the impact this has on the environment, Audemus wanted to approach things differently.
Inspiration came from a visit to the British Origami Society. The concept seemed simple – to create a box that in a few simple moves would transform into a cocktail book. It would be a waste-free metamorphosis.
Our cardboard engineers were presented with the initial concept, which needed development into a workable on shelf option and made recommendations on format, materials and finishing to achieve the desired premium finish. The result was a sustainable multi-use packaging piece – from packaging to cocktail menu.
“From the first meeting with the Pureprint team, it was clear that we’d found a company that had the flexibility and expertise we needed to create something unique. At every stage of development, they were amazing. Our project demanded that the cardboard engineers had to really get creative, and the results were outstanding. Pureprint really listen, they meet the brief and the quality of everything that they have produced for us is second to none.” Co-Founder, Audemus Spirits