We created this impactful PR packaging piece for San Franciscan based vintage cosmetics brand Benefit Cosmetics to launch their new brow collection. A PR piece to inspire engagement with the media was required for an imminent PR event. Our team were challenged to produce an on brand packaging piece that was full drama and could help make these small products standout.
Our packaging designers and cardboard engineers worked closely with the Us Creative team – the agency working with Benefit Cosmetics – to create this showcase of beauty products in a ‘trunk’. They developed a rigid paper over board box featuring carton board fitments to add depth and a fully hinged lid designed to hold the dilemma cards.
Our results were on time, on brief and on trend. Our packaging designers found a way to house the products securely whilst adding the requested drama and projection along with cost effective solutions like the Mirri Board instead of a real mirror. This all resulted in improved standout at an important PR event.
Our responsive team and working 24/7 working environment meant we were able to meet the urgent timeframe with a quick turnaround.