Pureprint Creative collaborated with Electrolux Professional’s marketing team to help them develop a full marketing plan along with all deliverables. Their objectives were to raise brand awareness, promote the product launch event and provide sales tools with cost effective production and a quick turnaround.
We supplied concepts, branding, design and artwork for the full campaign covering all elements from content, copywriting, message, theme and direction. We also provided print, delivery and installation of merchandising and large format point-of-sale.
This campaign also involved digital asset creation and management including social media, emails, landing pages, animation and email campaigns; all used to invite people to the event and generate excitement for the launch.
The campaign raised a huge amount of interest and utilised all media to gain sufficient traction with a spike in enquiries and enabled Electrolux to be seen as the leader.