Feeling Festive with Peacocks

The brief for popular retailer Peacocks’ Christmas campaign, was to create a contemporary, festive feel that had maximum impact on the high-street, focusing on elevating store windows. In addition to this, Peacocks wanted to launch their new collaboration with celebrity Louise Redknapp, so this became an important part of the overall campaign.

We worked closely with the internal teams at Peacocks throughout the entire design and production process. Starting with initial creative concepts, we developed these ideas further and our experienced production team to brought them to life in a store environment.

Following a creative review with internal key stakeholders and Louise Redknapp, we moved into production development. Once the final concept was agreed, we created all artwork across the campaign, including retouching of imagery and creation of all print ready files. The scheme was allocated and delivered to 350 nationwide stores using our in house built retail software Additions.

The creative process formed the basis of a multi-channel marketing campaign across stores, ecommerce, social media and PR. Following the launch, initial sales have exceeded all expectations within 2 days, exceeding the sales forecast. The main launch window has had amazing feedback and is believed to have contributed to the fastest selling window line ever, doubling expected sales.

Launching a Christmas scheme alongside a celebrity collaboration in 350 stores, brings with it a fair amount of creative & operational challenges. However we have developed a great partnership with Imprint and their dedication is evident in all aspects of their work. From initial idea brainstorming, concept creation through to final delivery & execution, I appreciate their attention to detail and creative approach in bringing the ideas to life in our stores. 

The creative work on the Louise Redknapp launch has been extremely well received by the UK fashion press & success of the window scheme has been phenomenal, resulting in our fastest selling window line products in our 135 year history!  So thank you Imprint, you are not just a partner you are part of the Peacocks family” – Buying Director, Peacocks

By using our Additions software, retailers reduce the amount of POS that gets wasted or printed unnecessarily, minimising the impact each campaign has on the environment, reducing their carbon footprint and driving down cost.

You can find out more about Additions and our complete range of Marketing Technology Services and how we can help you here.