The Fendi Set

An enchanting exploration of the creative inspiration of the Bloomsbury Set on Kim Jones’s artistic direction of the fashion house Fendi.

The Fendi Set celebrates the Spring/Summer 2021 Fendi Couture collection, the first one designed by Kim Jones for Fendi. The book describes the designer’s creative process, his relationship with the Bloomsbury Set and includes stunning imagery.

It was a pleasure to create the stunning 230-page case bound book with Fendi and Rizzoli New York. Multiple creative materials, special colours combining the silver with a black paper and a sleek slip case brought the beauty of Fendi and the stunning photography of Nikolai von Bismarck to life.

Our Colour Manager worked closely with Nikolai, spending time with him at his home studio enhancing the imagery to ensure his beautiful photography was presented at its best in the printed book.

Covered in a blue Peyer Linesse cloth, the minimalistic cover is debossed with the book’s title in cream lettering. Divider pages were used to highlight the sections in the book which were printed with a special silver on Materica Ardesia, a creative black paper from Fedrigoni.

“It has been a great pleasure to work with the Pureprint team on this remarkable project. We have dealt with different ambitious technical challenges and the necessity to reach the highest quality level – the result is a truly exquisite book.” Editorial Director, Cassi Editions