Jack Wills, the fabulously British clothing company, has taken its brand across the globe and searched for a print partner to support them in their global marketing campaigns. Our solution covers global print and distribution of catalogue, POS and direct mail production via Pureprint as one print partner with downstream access for UK 1.5 million, as well as seeking savings on existing marketing activities.
From data receipt and collaboration with the design and marketing team, we work as an extension of the Jack Wills team throughout the campaign. Our in-house marketing technology and support team are on board to plan catalogues, point of sale and direct mail ensuring brand consistency across all assets. Our ability to print and distribute across three continents enables us to provide full management information on savings and service via our Purity marketing operations technology platform.
We are able to offer global distribution to the UK, Hong Kong and the US whilst providing a saving of 17% due to partnering on all print projects. The downstream access has resulted in 18% savings on post. Our accurate reports on savings and the introduction of a single end to end technology marketing and production portal for seamless project management coupled with our quality print output has meant that the Jack Wills account has stayed with us for 5 years.