Rapha have chosen to work with Pureprint on many of the brands marketing collateral. On this project Rapha teamed up with tech startup Unmade to create Rapha Custom, a platform allowing customers to design their own team kits. They came to Pureprint to produce a brochure to launch this new service as a regular print partner.
Our print experts worked closely with the brand and creative team to achieve a standout piece to communicate this launch. Digitally printed on our HP Indigo B2 presses this is a broadsheet standout size brochure incorporating unusual loose elastic binding to create point of difference.
Our solution was high resolution quality print at a broadsheet size enabled by our B2 size Indigo presses and digital fluoro inks matching the Rapha fluoro pink brand colour. Our print experts add value advising on paper, finishes and binding to achieve the innovation that the brand epitomizes.