Tailor made services for Canada Life

Canada Life provide retirement, investment and protection solutions and have 3.5 million customers, managing more than £40 billion of equities. They required all their marketing collateral for the UK to be printed and fulfilled in market with an organisation that could offer an environmentally sensitive solution across all connected workflows.

Following on from the appointment, Pureprint have put in place a dedicated account team, along with a cloud-based print asset management solution all tailored to Canada Life’s needs. Working across three main areas, Pureprint are delivering: web to print production with media personalisation, automated stock management and logistics/distribution.

We have created an automated and light touch proposition for Canada Life giving them full visibility of product, real time stock management, the ability to have multiple reports as well as cross charging and budget management with approvals. For the web to print they can customise and print any type of document, upload their own PDF and send to print and enable easy cost allocation across different departments; all ensuring consistency of product through brand policing.

Finally, for media personalisation/marketing automation we have enabled Canada Life to host personalised web pages, provided the ability to share data and campaign logic across all media and enabled detailed tracking/reporting and integration of print on demand with digital media.

“We were after something unique, reliable, flexible and sustainable. Pureprint delivered all of these requirements for us, by far. From the initial conversation about potential concepts throughout the project to completion, we were highly impressed with Pureprint’s ability to understand our needs and to deliver efficiently and sustainably.” Creative Services Manager, Canada Life

All the above elements were blended through a bespoke marketing technology platform, allowing the stakeholders to integrate their marketing needs in one place.

You can find out more about our range of Marketing Technology Services here.