Zoological Society of London
In 2018 Zoological Society of London (ZSL) selected us from 40 other competitors to be their full service marketing partner.
Our solution was a full service encompassing creative, membership packs, POS, merchandising and packaging. Other key requirements for ZSL was having a sustainable supplier and one who could work with multiple ZSL teams from retail to membership, helping to deliver their wide range of communications.
We provide ZSL a dedicated project manager to ensure delivery on all their requirements on time and to budget. Pureprint Creative provide support to the ZSL team including brainstorming ideas, styles and design. Multiple printed items produced from a large story book – created by our packaging team – retail window vinyl’s and POS boards, plus printing and mailing of their Wildabout magazine.
We source retail merchandise including face masks and power banks and provide an advisory service for projects such as the reengineering of their membership pack to give a better perception of value for the recipient.
The benefits ZSL have gained include helping them to manage and track their campaigns with many stakeholders using our Purity technology platform.
The ZSL teams have one provider maintaining service, consistent quality and brand collateral. We are an ethical, sustainable partner which fits with their ethos and has enabled them to source sustainable solutions.
Our work on streamlining their membership process frees up time and cost as well as a better customer experience.