One of the simplest ways to reduce the environmental impact of print is to avoid producing material that isn’t needed.
Traditional print economics can sometimes encourage organisations to produce large quantities because the unit cost reduces as volume increases. But if a significant proportion of that print is never used, the apparent saving can disappear; along with the environmental benefit of producing only what is required.
Digital print changes the equation
Digital production makes it much easier to produce smaller quantities, personalise content and replenish stock when it is needed.
Instead of:
Forecast → produce large volume → store → hope it gets used
organisations can move towards:
Forecast → produce what is needed → monitor demand → replenish when required
This can help reduce:
- obsolete stock
- unnecessary production
- storage requirements
- wasted materials
- unnecessary transport
- disposal of unused printed materials.
Data makes the difference
Digital print becomes even more powerful when combined with accurate demand data and inventory management.
Our technology-enabled approach can help customers understand what they need, where it needs to go and when it needs to be produced.
For multi-location campaigns, this can mean allocating stock according to actual requirements rather than sending identical quantities everywhere.
This isn’t simply about using a digital press.
It’s about using production technology, data and supply-chain control together to avoid producing things that don’t need to exist.
The sustainability benefit
Reducing overproduction means reducing the resources associated with producing, storing, transporting and eventually disposing of unused materials.
For customers, that can also mean lower costs and better stock availability.
Explore:
→ Additions / SmartFit technology
→ Print-on-demand
→ Case study: reducing POS stock and waste if we have something to show this