Christmas has arrived for Bonmarché
High-street retailer Bonmarché wanted to create a modern campaign for the winter season with a big emphasis on Christmas, showcasing their new collaboration with celebrity Andrea McClean. We worked with their internal marketing and design team to bring their creative concepts to life by developing 3D props and special print effects on metallic materials for their window displays and stores.
The Bonmarché team presented initial concepts which our experienced 3D design team then finessed, creating unique metallic props and lit elements in line with the themes within their product range. Following a store presentation with key stakeholders, we developed and produced the campaign for roll out across 220 stores nationwide, including a brand-new flagship store in the heart of Cardiff.
The campaign formed the basis of multi-channel marketing across Bonmarché stores, ecommerce, social media, and PR. We also created printed assets for the brands Christmas and celebrity press launch at The Ivy, London, which was attended by many notable fashion publications. Everything has been well received by colleagues and customers alike as well as the launch of their ‘Andrea Loves’ collection.
“This year it was important that we brought some extra special Christmas cheer to our customers and colleagues by creating an inspiring Christmas campaign that could easily be translated across all customer touch points. Pureprint Imprint helped us deliver that vision by working with us to bring our Christmas concept to life through unique props and materials. It has been great working really closely with the Pureprint Imprint team on Christmas!” – Head of Marketing, Bonmarché
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