Pureprint Group were awarded a multi-year exclusive managed service contract for the production of White Stuff’s point of sale, direct mail and catalogue print requirements. The contract was awarded following our work with the brand for a number of years on the large format print side investing the time to understand their print requirements and priorities and deliver consistently to a high standard.
We were appointed the contract due to a combination of our retail marketing technology and expertise in all areas of print production. Our commercial proposition proved that we could deliver immediate savings and demonstrate a commitment to ongoing cost savings via store audits to reduce wastage, substrate reviews and value engineering of products.
Year on year we have produced creative seasonal window campaigns which deliver the on brand theatre required as well as sustainable and cost effective. The ‘Time Flies’ campaign featured below involved artist’s illustrations developed into a 3D window display by our design and concept team as well as embellishments in the form of acrylic butterflies and clock hands, a hinged door, pendulums and even tissue paper flowers.
Using the Store Smart features within Additions – our global online promotional management tool – we completed a full window audit, generated proportional diagrams and provided creative templates that provided White Stuff with the ability to exactly fit the correct props in every window throughout their 120 store retail network.
For this campaign White Stuff benefited from reduced transport costs and easier to install and handle in store due to the lightweight nature of the point of sale we designed, which also eliminated any health and safety issues. The materials were also 100% recyclable making this a better environmental choice.