Emily in Paris x Revolution Beauty – Influencer Boxes
The Brief
To mark the launch of Revolution Beauty’s exclusive Emily in Paris collection, the brand needed standout influencer packaging that would capture the spirit of Paris and shine on social. The goal: create something instantly recognisable, highly shareable, and built for unboxing.
What We Delivered
We engineered and produced a bold, interactive influencer box that delivered on both form and function:
• Pop-up Paris skyline featuring the Eiffel Tower for maximum visual impact
• Clear campaign messaging, including a callout to Available at Target on the inside lid
• Lift-to-reveal fitment housing the full product collection
• Fully wrapped inside and out with a chic Parisian print for a cohesive, high-end feel
The box combined theatrical presentation with practical structure—ensuring it was as functional as it was photogenic.
The Impact
A perfect example of influencer packaging done right: highly branded, full of personality, and designed for the camera. The interactive pop-up element elevated the unboxing experience, while strong visual cues reinforced product availability and campaign messaging.
The end result? A packaging moment that matched the energy of the collaboration—and helped drive real buzz online.
