Marketreach Direct Mail Campaign – ‘Mail Has a Powerful Kick’

Overview

To showcase the power of direct mail, Marketreach, part of Royal Mail, sent a bold and memorable campaign to 700 marketers. The theme, ‘Mail Has a Powerful Kick,’ was brought to life through a branded hot sauce bottle and a playful printed card, reinforcing the impact of direct mail.

The Concept

Each package featured a custom-printed hot sauce bottle with witty messaging like “Apply Strategically” and “Keep Contents Away from Anyone Allergic to Marketing that Cuts Through.” A printed card supported the theme with stats such as “Consumer Engagement with Mail recently reached a record high of 96%,” driving recipients to MarketReach.co.uk.

Production & Fulfillment

We handled design, printing, personalisation, and fulfillment, ensuring a seamless process:

• Premium clamshell box with a die-cut window showcasing the bottle.
• Digitally printed personalisation across packaging.
• Efficient fulfillment, matching and verifying all personalised elements before Royal Mail distribution.

The Impact

By blending tactile engagement, premium packaging, and clever messaging, this campaign cut through digital noise and reinforced the effectiveness of direct mail. We’re proud to have partnered with MarketReach to bring this creative campaign to life!