Trusted for over 10 years, HERO is a bastion of style and taste – standing at the cultural meeting point of fashion, art, music, film and ideas. It’s a coherent, stylish narrative on global creativity.
We have worked on producing both HERO and HEROINE’s biannual editions, alongside their yearly seasonal special editions: The HERO Summer Zine and The HERO Winter Annual. Our colour manager collaborated with the HERO team to achieve the tones and colour quality required, resulting in a bespoke colour profile which became a standard for all future editions.
Each issue is over 300 pages of beautifully printed fashion stories and interviews, with a quality and finish that is demanded by the publishers and the luxury brands that advertise inside.
The HERO Summer Zine combines many stocks, finishes and formats, with vibrant colour, all held together with an elastic band. The HERO Winter Annual is a book-ish uncoated volume with rich, tactile images.
For each edition we work closely with the publishers to achieve the specific luxury finish on time and to budget.
“We love working with Pureprint. They have excellent attention to detail and everyone we work with genuinely wants to produce the best job possible. From management, to pre-press, to account direction to the press room, even the accounts department, there’s a culture of getting it right, being genuine, and a willingness to collaborate. To have all of that under one roof is rare, and to us as a publisher is invaluable.” Publisher, HERO