ProQuip Golf

ProQuip Golf, a leading manufacturer of lightweight golf weather wear required product photography with a quick turnaround including colour management, re-touching and output in multiple formats.

Smudge Studio, our in-house photographic studio, provide photography services for fashion, lifestyle and FMCG brands. Their reactive format means they can quickly produce assets from the studio or on location, as we did for the ProQuip Golf team.

The team produced over 100 shots for ProQuip within 24 hours including 53 front shots, 20 back shots and 38 detail shots as well as 6 interactive 360 degree animations. In addition, we fulfilled the requirement for the 360 product shots to be re-processed at slower spinning animated GIF images for their concession’s websites, as interactive could not be used.

Our flexibility and reactive formats were key and meant that we could fulfil the brand’s requirements with quality image assets at speed to meet their tight deadlines.

“We recently used Smudge Studio for some urgent product photography including animated 360 shots. We are delighted with the quality of the photos and the speed of turnaround. I would not hesitate to recommend. The communication with Stuart throughout the process was also first class.” General Manager, ProQuip Golf