The most important launch of 2021 needed to deliver impact whilst having the look and feel of a premium stand alone brand. The campaign needed to create theatre and standout signposting customers from front of store to the fixture.
Our teams created the concepts, design and prototypes. We then tested and rolled out the full event kits to all 151 stores. The archway needed to be tall enough for people to walk through, wide enough to allow social distancing, robust to meet health and safety requirements and easy for store teams to install. Bespoke oversized packaging was created for the arches to minimise the risk of damages in transit ensuring a perfect finish.
“We wanted to launch our new brand with visual impact and authority in our stores. Pureprint helped us deliver this; in all stages from the initial idea, concept, design, sample testing and final production and fulfilment – they were with us every step. The store execution and feedback has been fantastic. A great job!’ Marketing Manager, Homebase