HP Indigo – Gin Making PR Box Campaign
Turning Packaging into an Experience
HP Indigo wanted to show off the power of its latest packaging technology. But instead of a brochure, they sent gin.
We partnered with HP and their marketing agency to develop a high-impact PR box that did more than just promote an event—it became the campaign. Targeted at senior decision-makers in print, the kit invited them to an exclusive showcase of HP Indigo’s latest packaging innovations.
What We Delivered
• Bespoke PR box packaging featuring a personalised outer sleeve produced entirely on HP Indigo presses
• Custom internal fitments to securely house a premium gin-making kit—glass, stirrer, and garnishes from boutique distillery Reverend Hubert
• Folding carton packaging for the garnish kit, plus a personalised printed invitation to HP’s event
• Full Indigo-powered production: Every component—from labels to pouches to the outer packaging—was printed on HP Indigo
• End-to-end logistics, delivering kits to high-value contacts across the UK and Europe
The Impact
The campaign blended experience with innovation, giving recipients a tangible demonstration of HP Indigo’s print capabilities. HP trusted Pureprint to take their concept from initial mock-ups and 3D cardboard engineering through to full production and fulfilment—delivering a complete end-to-end solution.
What The Client Had To Say
“I absolutely love it! Every piece is so beautifully produced and finished – the materials are incredibly premium, the colours so vibrant, and the quality is just exceptional. You truly are the best team to work with!”
— Teresa Baena, Campaign Marketing Manager, HP
