Luxe Broadsheet Lookbooks for Hobbs London

For their Autumn/Winter collection, Hobbs London needed a high-quality, engaging print format to showcase a large selection of their latest range. We worked with them to produce Luxury Lookbook Broadsheets, designed to highlight their collection through impactful photography, editorial storytelling, and premium print quality.

Why Broadsheets?

The broadsheet and newspaper-style format is increasingly popular among premium brands, offering a tangible and immersive experience that goes beyond digital. It provides:

• Plenty of space for product features, brand storytelling, and high-quality photography.

• A relaxed, engaging format that customers are likely to pick up and browse multiple times.

• Cost-effective production while maintaining a premium look and feel.

The Result

For this project, Hobbs utilised dual front and back covers to make sure the broadsheet stood out and grabbed attention, regardless of orientation.

The large format makes it ideal for:

• In-store distribution – a perfect take-home piece for customers.

• Inclusion with online orders – adding value to the customer experience.

• Repeated engagement – designed to be browsed and revisited.