Kurt Geiger ‘Not for the Gym’ Campaign
Kurt Geiger, the British footwear and accessories retailer requested our help to deliver their store rollout. This included the creation and supply of digital art alternatives for consideration, creative windows with varying finishes and styles, plus their installation across their store network.
To fulfil this brief we assembled a bespoke team of Pureprint experts to assist the Kurt Geiger visual merchandising team with their complex creative. Our production skills were put to good use to create print and material ready artwork to generate hundreds of print ready window elements from artwork, production and installation in less than 7 days in 70 stores across the UK including special treatments for flagship stores.
Our installation service crafted a strict process to ensure the expected quality and finish was delivered including a re-installation cleanse to prevent any bubbling of the new window graphics.
The benefit of one point of contact for design and production enabled this tight turnaround and ease of working for the brand. Our high quality installation service ensures that the effort put into the design is realised through the final window and one that lasts a season with the same finish from day 1 to the end of the campaign.