Oasis Live ’25
Premium Print for One of the Biggest Tours of the Decade
When Oasis announced their long-awaited reunion tour, demand extended far beyond the tickets. The retail experience became a destination in its own right, with fans queuing at dedicated pop-up stores across the UK and beyond to get their hands on exclusive merchandise and collectibles.
Pureprint was proud to produce the official Oasis Live ’25 tour programme, alongside a suite of world tour posters and individual show posters for each date on the tour.
The Brief
Create a premium printed programme and poster range worthy of one of the most anticipated music events in recent history.
The programme needed to feel more like a collectible than a traditional tour booklet. Designed in a large-format 12″ x 12″ square format, inspired by the dimensions of a classic vinyl sleeve, it brought together gigography, archive photography, key locations from the Oasis story, merchandise features and tour content in a format designed to be kept long after the final encore.
Alongside the programme, Oasis required a series of posters spanning the world tour, including bespoke artwork for individual tour dates.
The Solution
The Oasis Live ’25 programme was printed on our Heidelberg lithographic presses at Pureprint’s Uckfield headquarters before being PUR bound to create a durable, premium finish.
The combination of lithographic print quality, carefully selected materials and high-end finishing ensured the programme delivered the impact expected from a collector’s item of this scale.
In addition to the programme, Pureprint produced:
- Official Oasis Live ’25 world tour posters
- Individual posters for each tour date
- Print assets supporting the Oasis retail experience
All products were distributed through dedicated Oasis retail stores and pop-up locations accompanying the tour.
The Result
The programme and posters became a central part of the Oasis merchandise experience, giving fans tangible keepsakes to commemorate the reunion.
By combining premium print, thoughtful design and large-scale production, Oasis demonstrated the continuing power of physical media to create lasting fan connections.
At a time when much of the entertainment industry is increasingly digital, the Oasis Live ’25 programme shows how print can still play a powerful role in culture, storytelling and fandom.
