White Stuff – Rewind 85 Campaign

Founded in 1985 by two friends selling T-shirts to fund ski trips in the Alps, White Stuff marked its 40th birthday by going back to where it all began. The Rewind 85 campaign celebrated the brand’s early ski and surf roots, its DIY spirit, and a sense of adventure that’s still central to the brand today.

We partnered with White Stuff to bring that story to life in-store and in windows, producing a bold, ski-themed POS campaign inspired by their road trip across the UK in a 1993 camper van, chasing snow, surf and nostalgia.

Bespoke window features included strutted mountain ranges produced on 2000 micron display board and a striking ski lift fabricated from 10mm ReBoard. All bespoke elements were CAD cut to achieve clean lines and intricate detailing, giving the displays depth, character and real visual impact.

Alongside the bespoke builds, we delivered a full suite of supporting POS across windows and stores, including lightboxes, banners, headers, strut cards and additional graphic elements such as cut-out camper vans and alpine backdrops.

The result was a cohesive retail campaign that captured White Stuff’s heritage, humour and adventurous spirit, while showcasing the Rewind ’85 range with high-quality print, smart engineering and reliable delivery, all ready for a milestone moment in the brand’s story.

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