Bratz x Oh Polly – Influencer Boxes
The Brief
Oh Polly teamed up with Bratz for a limited edition collaboration and needed bold, unforgettable influencer packaging. It had to be eye-catching, instantly shareable, and designed to drive buzz from the moment it landed.
What We Delivered
A standout, bus-shaped influencer box with high-impact details:
- Creative structure modelled on a Bratz-style tour bus
- Unexpected openings and reveal panels for full unboxing drama
- Integrated product drawers to showcase the full collection
- Fully branded wrap with bold, playful artwork
Built by our in-house cardboard engineers, the packaging was designed to balance wow-factor with practicality – easy to pack, post, and unbox.
The Impact
A perfect example of influencer packaging done right: highly branded, full of personality, and designed for the camera. The interactive pop-up element elevated the unboxing experience, while strong visual cues reinforced product availability and campaign messaging.
The end result?
This was a head-turning packaging moment built for the camera. The interactive design and playful structure made it perfect for influencers, driving strong impressions and social engagement across launch content.
